千禧風格氣泡水宣傳活動
bubly 推出千禧年風格廣告及「Melted Ice Pop Kit」
bubly 推出「Melted Ice Pop Kit」，透過一場取材自 2000 年代初流行文化、以懷舊為主軸的宣傳活動，慶祝其全新限量版夏季口味登場。
此活動由演員 Chad Michael Murray 擔綱主演，其亮相勾起了他作為那個年代標誌性青春偶像的回憶，而配合的社交媒體宣傳影片，則採用 The All-American Rejects 的《Dirty Little Secret》——這首 2000 年代中期紅極一時的金曲，進一步強化此活動地道的千禧年代（Y2K）美學。
此活動的核心，是 bubly「Melted Ice Pop」——一款限量版氣泡水，靈感取材自「經典紅白藍雪條，結合車厘子、青檸及紅桑子風味，配以其他天然風味，不含卡路里或甜味劑」。為延續此次推出的熱度，bubly 更於沃爾瑪推出獨家夏季套裝，內含主題收藏品，打造出一場將懷舊敘事，與當代零售互動連結起來的沉浸式季節限定體驗。
英文原文
bubly introduced its 'Melted Ice Pop Kit' to celebrate the launch of its newest limited-edition summer flavor through a nostalgia-driven campaign inspired by early-2000s pop culture.
The initiative stars actor Chad Michael Murray, whose appearance recalls his status as a defining teen heartthrob of the era, while the accompanying social campaign video features Dirty Little Secret by The All-American Rejects, a chart-topping hit from the mid-2000s that further reinforces the campaign's authentic Y2K aesthetic.
At its center is bubly 'Melted Ice Pop,' a limited-edition sparkling water inspired by "classic red, white, and blue ice pops, blending cherry, lime, and raspberry flavors with other natural flavors, without calories or sweeteners." To extend the launch, bubly introduced an exclusive Walmart summer kit featuring themed collectibles, creating an immersive seasonal offering that connects nostalgic storytelling with contemporary retail engagement.
- 來源
- Trend Hunter
- 發布
- 2026-06-26
- 品類
- Socialmedia
- 出處
- prnewswire