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冷靜自若內容創作者

Snickers 招募首位「線上放鬆長官」

許多成年人,都對互聯網早年那份時光懷有一份懷舊之情——那時瀏覽網頁,感覺不太像一場經過精心策劃的表演,反而更像純粹為了樂趣,偶然邂逅一些真正有趣又傻氣的內容,今年夏天,Snickers 正在尋找史上首位「Chief Online Chill Officer」(首席網絡放鬆官),為社交媒體動態注入更多正能量。Mars Ice Cream 高級行銷總監 Chanel Gant 表示:「如果你最近在社交媒體上待超過五分鐘,大概已經發現,網絡上早已毫無『放鬆』可言。」她補充:「Snickers Ice Cream Minis 一直致力於以剛剛好的小份量,帶來滿足感,我們希望將這份精神,同樣延伸至網絡世界。」

此有償、為期兩週的迷你體驗活動,將由 Snickers 的「首席網絡放鬆官」,以機智風趣的評論,以及提供免費 Snickers Ice Cream 的優惠券,回應網絡上最不「放鬆」的時刻,同時創作社交媒體內容及 Vlog、分享幕後花絮,當然,還要享用 Snickers Ice Cream Minis。

英文原文

Plenty of adults are nostalgic for the internet's earlier days, when scrolling felt less like a curated performance and more like stumbling into something genuinely fun and silly just for the joy of it, and this summer, Snickers is searching for its first-ever Chief Online Chill Officer to inject feeds with more positivity. "If you've spent more than five minutes on social media lately, you've probably realized the internet has absolutely no chill," said Chanel Gant, Mars Ice Cream Senior Marketing Director. "Snickers Ice Cream Minis are all about delivering satisfaction in perfectly snackable bites, so we wanted to extend that same spirit online."

This paid, two-week mini-experience will see Snickers' Chief Online Chill Officer respond to the least chill online moments with witty comments and coupons offering free Snickers Ice Cream, as well as create social content and vlogs, share peeks behind the scenes, and of course, eat Snickers Ice Cream Minis.

前往原文

冷靜自若內容創作者
來源
Trend Hunter
發布
2026-07-29
品類
Socialmedia
出處
prnewswire, SNICKERS

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