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Valentino Beauty has selected actors Dakota Johnson and Alexander Skarsgård as the faces for an upcoming, yet-to-be-named fragrance launch. The brand is looking to position this new scent as the centrepiece of a broader narrative that aims to rejuvenate the concept of modern intimacy and passionate connection in an era perceived as emotionally restrained.

Valentino Beauty's campaign leverages the distinct yet complementary energies of its two ambassadors, with Johnson embodying an instinctive and gracefully irreverent authenticity that aligns with the brand's emphasis on individuality, while Skarsgård brings a free-spirited charm and enigmatic magnetism that reflect the house's warmth and celebration of genuine self-expression.

Valentino Beauty's established reputation for vibrant hues, couture-inspired design, and inclusive beauty positions this new fragrance as a high-fashion yet accessible luxury item.