史上首個24小時直播活動
Complex 與 adidas 推出 Sidequest Summer Streamathon
Complex 作為引領年輕文化潮流的媒體平台，與 adidas 合作，推出「Sidequest Summer Streamathon」——一場首創、長達 24 小時的直播活動，作為全新 Hyperboost Euphoria 波鞋的推出載體。
此無劇本活動於 7 月 31 日播出，跟拍 Complex 主持人 Jordan Rose 及主播 RAUD 於紐約市各處的行蹤。「Sidequest Summer Streamathon」邀來說唱歌手 Joey Bada$$、職業美式足球球員 Abdul Carter、Arvelle Reese 及 D'Angelo Ponds 等意外現身，並到訪一間名人珠寶商店。整個活動期間，用戶均有機會透過實時問答及預測遊戲，贏得此波鞋。
此次直播活動，成為 Complex 於 2026 年度合作直播中，觀看人數最高的一次。
英文原文
Complex, a media platform at the forefront of youth culture, collaborated with adidas to execute the 'Sidequest Summer Streamathon' — a first-of-its-kind 24-hour live broadcast that served as the launch vehicle for the new Hyperboost Euphoria sneaker.
The unscripted event, which aired on July 31, followed Complex host Jordan Rose and streamer RAUD across New York City. The 'Sidequest Summer Streamathon' featured surprise appearances from rapper Joey Bada$$, professional football players Abdul Carter, Arvelle Reese, and D'Angelo Ponds, as well as a stop at a celebrity jeweler store.Throughout, users had the chance to win pairs of the sneaker through real-time trivia and predictions.
The broadcast proved to be the most-viewed partnership livestream in Complex's 2026 run.
- 來源
- Trend Hunter
- 發布
- 2026-08-06
- 品類
- Celebs
- 出處
- prnewswire