數碼實況主聯乘合作
Lucy Goods 與TheBurntPeanut展開合作
Lucy Goods——這個以 Breakers、Pouches 及口香糖產品聞名的尼古丁袋品牌——宣布與 TheBurntPeanut 展開一項多年期合作，此為一位知名主播，打造了一個完全訂製的 3D 數碼世界，名為「Peanut-verse」。此協議，標誌著 LUCY 首個以敘事為導向的創作者合作案，將此品牌，作為 Peanut 直播人設中原生的一環而融入其中。
此舉充分把握一項事實：TheBurntPeanut 早已自然而然地使用這款尼古丁袋，甚至已將品牌 8mg 的 Breakers，選定為自己的心水產品，其觀眾更以「八毫克小確幸」（eight milli delights）作為此產品的暱稱，帶有幽默意味。
此次整合合作，於 2026 年 7 月正式上線，將 LUCY 定位於遊戲內容領域不斷演變的格局之中——頂尖主播正逐漸由單純的廣播，邁向打造沉浸式、以角色為核心的宇宙世界，於 YouTube、Twitch、TikTok、Kick、Instagram 及 X 等多個平台，吸引忠實觀眾夜夜追看。
英文原文
Lucy Goods — the nicotine pouch brand known for its Breakers, Pouches, and Gum products — has announced a multi-year partnership with TheBurntPeanut — a prominent streamer who has constructed a fully custom 3D digital world called the Peanut-verse. The arrangement, which marks LUCY's first narrative-driven creator deal, embeds the brand as a native element of Peanut's streaming persona.
This move capitalizes on the fact that TheBurntPeanut had already been using the pouches organically and had even adopted the brand's 8mg Breakers as his preferred choice, with his audience humorously dubbing the product the 'eight milli delights.'
The integration went live in July 2026 and positions LUCY within the evolving landscape of gaming content, where top streamers are moving beyond simple broadcasts to build immersive, character-centric universes that command loyal, nightly viewership across multiple platforms including YouTube, Twitch, TikTok, Kick, Instagram, and X.
- 來源
- Trend Hunter
- 發布
- 2026-07-30
- 品類
- Games
- 出處