遊戲內運動體驗
Toca Boca 與 adidas 鼓勵少女保持活躍
Spin Master 旗下數碼遊戲工作室 Toca Boca 與 adidas 攜手合作，為 Toca Boca World 帶來一項充滿賦權意義的體驗，專為青春期少女而設，讓玩家感受到支持及自信，從而更有可能持續參與體育運動。根據 Women's Sports Foundation 的研究，女孩踏入 14 歲後，退出運動的比率開始高於男孩，青春期發育、自信心，以及在運動場合中的自在感，均是影響因素。
這項應用程式內合作體驗，包括一個免費的戶外 Home Designer 場景，設計上鼓勵活躍玩樂，將滑板、排球及籃球等運動融入遊戲故事情節之中；同時提供以 adidas Originals 系列為靈感的高級造型包，以及限量版遊戲內物品，例如瑜伽墊、運動袋，以及 adidas 的防漏經期運動服系列。
英文原文
Spin Master's digital games studio Toca Boca and adidas teamed up to bring an empowering experience to Toca Boca World for tween girls so that players feel supported and confident, and as a result, are more likely to continue playing sports. According to research from the Women's Sports Foundation, by age 14, girls begin dropping out of sports at higher rates than boys, with puberty, confidence, and comfort in athletic spaces being factors.
This collaborative in-app experience features a free outdoor Home Designer location designed to encourage active play and bring sports like skating, volleyball and basketball into in-game stories, premium style packs inspired by adidas Originals collections, and limited-edition in-game items, like a yoga mat, a sports bag, and adidas' period-proof sportswear styles.
- 來源
- Trend Hunter
- 發布
- 2026-08-20
- 品類
- Games
- 出處
- prnewswire