多項運動明星宣傳
Arena Club 聯同Jeter、Giannis及Burrow推出「The Chase」
體育收藏品平台 Arena Club 推出「The Chase」宣傳活動，一則全國電視廣告，起用 Derek Jeter、Giannis Antetokounmpo 及 Joe Burrow 三位球星，跟拍收藏家於邁阿密街頭追逐這三位巨星的過程。此活動由創意代理商 Orchard 打造，捕捉收藏家在追尋心儀珍藏時所感受到的那份刺激感。
由 9 月開始，Arena Club 將把此宣傳活動延伸至其「Slab Packs」系列，直至 12 月為止，於精選卡包中，暗藏 40 個「Golden Slabs」金卡，每月釋出 10 個。尋獲金卡的收藏家，將獲得參加抽獎的資格，有機會於 2027 年 2 月贏得一趟洛杉磯終極美式足球周末之旅，包括高端交通及賽事週體驗。
Arena Club 展示出，將來自不同運動項目的運動員，圍繞「追逐」這一共同、普世皆有共鳴的情感連結一起，如何能打造出一場橫跨不同粉絲群體及收藏家群體、引起廣泛共鳴的宣傳活動。
英文原文
Sports collectible platform Arena Club launched 'The Chase,' a campaign featuring Derek Jeter, Giannis Antetokounmpo and Joe Burrow in a national television spot that follows collectors chasing the three stars through the streets of Miami. Developed by creative agency Orchard, the campaign captures the thrill collectors experience while searching for a coveted piece.
Starting in September, Arena Club will extend the campaign into its 'Slab Packs,' hiding 40 'Golden Slabs' across select packs through December, with 10 released each month. Collectors who find one will earn entry for a chance to win an ultimate football weekend in Los Angeles in February 2027, including premium travel and game-week experiences.
Arena Club shows how uniting athletes from different sports around the shared, universal feeling of the chase can create a campaign that resonates across fan bases and among collectors.
- 來源
- Trend Hunter
- 發布
- 2026-08-05
- 品類
- Celebs
- 出處
- arenaclub