高能量零食推廣活動
這個 Takis 推廣活動將提供 360 度全方位曝光及更多體驗
品牌宣布於英國 Pepsi Max presents Reading Festival 音樂節，推出全新 Takis 體驗活動，讓到場訪客享受一場以零食為核心的沉浸式體驗。
這項活動將於音樂節場地保持 360 度可見度，吸引訪客前來探索這個多重感官遊樂空間佈置。焦點所在的 Intensity Deck，透過其 LED 燈光佈置，融合實體、感官、情感及社交等多重強度元素。參加者可選擇自己心水的口味，觸發相應的燈光及聲音反應效果。
這次 Takis 活動亦設有 Takis Grabber 抓物機，挑戰賓客親手奪取周邊商品，而拍照打卡區則為這次體驗留下難忘紀念。
英文原文
This new Takis activation has been announced by the brand for the Pepsi Max presents Reading Festival in the UK where visitors will enjoy an immersive experience that's centered on snacking.
The activation will maintain 360-degree visibility on the festival grounds to help draw in visitors who will be able to explore the multi-sensory playground setup. This puts the Intensity Deck in the focus that incorporates physical, sensory, emotional and social intensity elements through its LED-lit setup. Participants will be able to choose their favorite flavor that will trigger a reactive light and sound.
The Takis activation will also feature the Takis Grabber that challenges guests to claim merchandise, while a Photo Booth offers a reminder of the experience.
- 來源
- Trend Hunter
- 發布
- 2026-08-20
- 品類
- Marketing
- 出處
- talkingretail