運動主題穀物宣傳活動
General Mills 與 Shaquille O'Neal 合作推出全新宣傳活動
General Mills 與 Shaquille O'Neal 合作舉辦一項友善競賽，鼓勵消費者展示對品牌旗下心水麥片產品的支持。這項競賽式活動將舉行至 2026 年 12 月 31 日，獎品包括一年份心水麥片供應、一趟 Shaq's Fun House 之旅、一個裝滿三條一安士金條的 Lucky Charms 鍋型獎品、一個 Cinnadusted 主題粉絲空間等。
這項推廣競賽活動亦配合推出一系列以麥片為靈感的周邊商品，粉絲可於網上瀏覽選購，惟數量有限，售完即止。此外，與 Shaq 的合作亦將透過 Reese's Puffs、Cinnamon Toast Crunch、Honey Nut Cheerios 及 Lucky Charms 麥片家庭裝包裝上的品牌行銷內容延伸推廣。
英文原文
General Mills and Shaquille O’Neal have partnered for a friendly competition to encourage consumers to show off their fandom for their favorite cereal products from the brand. The contest-style campaign will run through December 31, 2026 with prizes including a year's supply of their favorite cereal, a trip to Shaq's Fun House, a Lucky Charms cauldron fill with three one-ounce gold bars, a Cinnadusted fan cave and more.
The promotional contest campaign is also being supported with a series of cereal-inspired merch that fans can peruse online, but only while supplies last. Additionally, the partnership with Shaq will be supported by branded marketing across Family Size boxes of Reese's Puffs, Cinnamon Toast Crunch, Honey Nut Cheerios and Lucky Charms cereals.
- 來源
- Trend Hunter
- 發布
- 2026-08-21
- 品類
- Marketing
- 出處
- snackandbakery, generalmills