慶祝中年的宣傳活動
Stripes Beauty 的 Hotter Than Ever 消除更年期污名
今年夏天，Stripes Beauty「Hotter Than Ever」活動正式展開，聚焦中年女性的力量，協助女性順利度過更年期，並將這個人生自然的階段，塑造為絕非終結或乾涸期。
透過這項活動，Naomi Watts 這個倡導正向衰老的品牌，公布《Hotter Than Ever Manifesto》宣言，將中年時期，定義為一次重新覺醒，而非一場危機。Stripes Beauty 創辦人兼首席創意總監 Naomi Watts 表示：「我們正在顛覆衰老的既定樣貌及感受。」「Hotter Than Ever 不僅僅是一項活動，更是一場文化運動。」
作為 Hotter Than Ever 的一部分，Stripes Beauty 透過其首個游擊式營銷活動，將這場對話帶到街頭。在 SoHo 多個人流密集地點，設有六幅大型照片，旨在提升大眾關注度，並挑戰社會對中年時期的既定印象。
英文原文
This summer, the menopause-wellness'>Stripes Beauty Hotter Than Ever campaign kicks off to spotlight the power of midlife, help women thrive throughout menopause, and promote this natural phase of life as anything but an ending or a dry spell.
With the campaign, Naomi Watts' pro-aging brand unveiled the Hotter Than Ever Manifesto, which frames midlife as a reawakening, not a crisis. "We're flipping the script on what aging looks and feels like," said Naomi Watts, Founder and Chief Creative Officer of Stripes Beauty, "Hotter Than Ever is more than a campaign—it's a cultural movement."
As part of Hotter Than Ever, Stripes Beauty is taking the conversation to the streets with its first guerrilla marketing campaign. In high-traffic spots across SoHo, there are six large-scale photos to boost awareness and challenge perceptions of midlife.
- 來源
- Trend Hunter
- 發布
- 2025-06-20
- 品類
- Boomers
- 出處
- finance.yahoo, stripesbeauty