K-Pop 明星代言燒酒品牌
燒酒品牌 Jinro 委任 BTS 為全球大使
JINRO 自稱為全球銷量最高的燒酒品牌，宣布委任全球知名流行組合 BTS 成員 V，出任其全新全球代言人。此戰略舉措旨在提升這個燒酒品牌的國際知名度，並與全球消費者建立更個人化的連結。
JINRO 與 V 之間的合作，建基於這位藝人廣泛的文化影響力、獨特魅力，以及引領潮流的觸覺，這些特質與品牌——首度於 1924 年推出——所致力呈現的年輕、前瞻性品牌形象不謀而合。透過此次合作，JINRO 計劃推出多元化的行銷計劃，擴展消費者接觸點，善用 V 真摯的個人魅力，與全球觀眾建立起有意義的共鳴，並強化品牌作為領先燒酒生產商的原創性地位。
英文原文
JINRO, which posits itself to be the world's best-selling soju brand, has announced the appointment of V, a member of the globally renowned pop group BTS, as its new global ambassador. This strategic move is intended to enhance the soju brand's international presence and foster a more personal connection with consumers worldwide.
The partnership between JINRO and V is rooted in the celebrity's broad cultural influence, distinctive charm, and trend-setting sensibility, which align with the youthful and forward-looking identity that the brand, which was first introduced back in 1924, seeks to project. Under this collaboration, JINRO plans to roll out a diverse array of marketing initiatives that will expand consumer touchpoints, leveraging V's authentic appeal to resonate meaningfully with a global audience and strengthen the brand's originality as the leading soju producer.
- 來源
- Trend Hunter
- 發布
- 2026-07-03
- 品類
- Celebs
- 出處
- prnewswire