助眠童話系列
Pukka Herbs 的 Sleepless Beauty 重新演繹經典故事
受一項研究啟發——該研究顯示，25 至 44 歲女性中，68% 難以獲得每晚充足的睡眠——草本茶品牌 Pukka Herbs 與作家 Otegha Uwagba 合作，將《睡美人》的故事，重新改寫為一則當代寓言——《Sleepless Beauty》（失眠美人）。
Uwagba 表示：「對我及許多其他人而言，睡眠最大的敵人，就是我的手機及社交媒體。」「因此，我將這兩者，設定為我筆下主角 Penelope Neversleep 故事的核心，同時亦探索了其他幾個主題（工作壓力、約會困擾），我相信許多女性都會感到共鳴。」
《Sleepless Beauty》探討了多項令女性難以獲得應有休息的因素，以及她們如何善用 Pukka Nighttime，讓自己在醒來時，感到煥然一新、活力充沛。
英文原文
Inspired by research that shows 68% of women ages 25 to 44 struggle to get enough sleep nightly, herbal tea brand Pukka Herbs collaborated with author Otegha Uwagba to rewrite the story of Sleeping Beauty as a modern-day tale— Sleepless Beauty.
“For me and so many others, the biggest enemy of sleep is my phone and social media," said Uwagba, "So I made those a central part of my protagonist Penelope Neversleep’s story, while also exploring a few other themes (work stress, dating woes) that I’m sure many women will recognize.”
Sleepless Beauty explores several factors that keep women from getting the rest they deserve, and how they can make the most of Pukka Nighttime to wake up feeling refreshed and revitalized.
- 來源
- Trend Hunter
- 發布
- 2025-03-11
- 品類
- 出處
- marketing-beat