復活節零食偽裝造型
Cadbury 製作將復活節彩蛋隱藏於日常物品的印刷廣告
年復一年，同一批藏蛋地點令復活節尋蛋遊戲變得千篇一律，為了讓藏蛋者與尋蛋者都能重拾刺激感，Cadbury 構思出以報章廣告將復活蛋偽裝成日常家居用品的創意。基於「花更多心思藏蛋，就能為全家帶來更多歡樂」的理念，Cadbury 與創意廣告公司 VCCP 合作，製作了四款色彩繽紛的廣告，可剪下並摺疊，將粉絲最愛的 Mini Eggs 及 Creme Eggs 偽裝成鬧鐘、茶葉盒、一排書本，或一袋衣夾。
這項活動非常適合有小朋友及青少年的家庭，藏蛋者既可以將包裝好的產品明目張膽地擺放在顯眼位置，也可以將其藏於難以觸及之處，真正考驗經驗豐富的尋蛋高手。
英文原文
Year after year, the same hiding spots make Easter egg hunts predictable and to make the experience more thrilling for hiders and hunters alike, Cadbury came up with newspaper ads that hide Easter eggs as ordinary household items. Based on the idea that more effort put into hiding Easter eggs means more fun for the whole family, Cadbury worked with creative agency VCCP to create four colorful ads that can be cut out and folded to conceal fan-favorite treats like Mini Eggs and Creme Eggs as alarm clocks, boxes of tea, a row of books, or bags of clothespins.
Perfect for families with kids and tweens, the experience leaves ample room for treat-hiders to leave the wrapped products in plain sight, or truly challenge seasoned hunters by tucking them out of reach.
- 來源
- Trend Hunter
- 發布
- 2026-03-31
- 品類
- 出處
- lbbonline