愛爾蘭鄉郊酒吧宣傳活動
Heineken 為 McLoughlin's Bar 推出全球宣傳活動
Heineken 公布一項全球招募計劃，協助尋找 McLoughlin's Bar 的接班人——這是一家位於愛爾蘭鄉郊 Achill Island、標誌性的家族經營酒吧。經歷四代人的經營後，如今即將退休的 Joseph「Josie」McLoughlin，正面臨將這家酒吧交棒予新業主的挑戰。由於家人分散於世界各地，Josie 正尋找一位能夠傳承這家深植於當地社區核心的酒吧豐厚傳統的接班人。
作為回應，Heineken 與 Josie 及其伴侶 Jackie 攜手合作，展開一場尋找 McLoughlin's Bar 下一任守護者的全球搜尋活動。這項活動，於愛爾蘭僑民人口眾多的城市——包括「紐約、悉尼、布宜諾斯艾利斯及越南潘切」——投放引人注目的廣告。
Heineken 亦提供一套接班配套方案，包括導師指導、業務支援及初期投資，確保這家酒吧能繼續為後代蓬勃經營、備受珍視。
英文原文
Heineken has unveiled a global recruitment initiative to support the search for a successor to McLoughlin’s Bar, an iconic family-run establishment in rural Achill Island, Ireland. After four generations of ownership, Joseph ‘Josie’ McLoughlin, now approaching retirement, faces the challenge of passing on the pub to a new owner. With his family spread across the globe, Josie is seeking a successor who can preserve the rich heritage of the pub, deeply rooted in the heart of the local community.
In response, Heineken has joined forces with Josie and his partner Jackie to launch a worldwide search for the next steward of McLoughlin’s Bar. The campaign features striking advertisements in cities with large Irish expatriate populations, including "New York, Sydney, Buenos Aires, and Phan Thiết (Vietnam)."
Heineken is also offering a succession package, including mentorship, business support, and initial investment, to ensure the pub remains a thriving, cherished establishment for future generations.
- 來源
- Trend Hunter
- 發布
- 2025-03-17
- 品類
- 出處
- heineken, instagram