足球靈感理財教育宣傳活動
KeyBank 與 Jeremiah Smith 合作推出宣傳活動
KeyBank 與俄亥俄州立大學美式足球球員 Jeremiah Smith 展開合作，這位廣受讚譽的運動員，以其屢破紀錄的表現及極高的公眾知名度聞名。這次合作，圍繞一項名為「The KeyBank Financial Playbook」的全新計劃展開——這是一項旨在透過與美式足球策略類比，傳播財務教育的活動。
KeyBank 首席品牌官 Patty Jurca 表示：「Jeremiah Smith 不僅僅是一位美式足球奇才，他更是年輕人的榜樣、教育的熱心倡導者，並深信社群及協作的力量。他致力運用自己的影響力做好事，這與 KeyBank 的宗旨完美契合：協助我們的客戶、同事及社群蓬勃發展。」
KeyBank x Jeremiah Smith 的內容，主要透過社交媒體渠道分發，旨在透過將運動主題與經濟健康知識結合，引起年輕族群及體育愛好者的共鳴。作為「The KeyBank Financial Playbook」合作安排的一部分，KeyBank 已取得於銀行業務範疇內，獨家使用 Smith 姓名、肖像及形象的權利。
英文原文
KeyBank has initiated a collaborative effort with Ohio State University football player Jeremiah Smith, a highly-regarded athlete known for his record-breaking performances and significant public profile. This alliance is centered on a new initiative termed 'The KeyBank Financial Playbook' — a campaign designed to disseminate financial education by drawing parallels to football strategies.
According to Patty Jurca, KeyBank Chief Brand Officer: "Jeremiah Smith is more than a football phenom, he's a role model for young people, a passionate advocate for education, and believes in the power of community and collaboration. His commitment to using his platform for good aligns perfectly with KeyBank's purpose: to help our clients, our colleagues, and our communities thrive."
The KeyBank x Jeremiah Smith content is primarily distributed through social media channels, as it aims to resonate with a younger demographic and sports enthusiasts by merging athletic themes with lessons on economic wellness. As part of 'The KeyBank Financial Playbook' arrangement, KeyBank has secured exclusive rights to utilize Smith’s name, image, and likeness within the banking sector.
- 來源
- Trend Hunter
- 發布
- 2025-09-15
- 品類
- Boomers
- 出處
- prnewswire