奢華時裝謎題小冊子
Gucci 以「Gucciquiz!」小冊子取代傳統請柬
過去幾年來，時裝品牌不得不改變推出新系列及與目標受眾互動的方式，而 Gucci 亦順應這股變化，打造出一本互動式的 Gucciquiz! 小冊子。Gucci 並沒有寄出傳統的時裝秀邀請函，而是選擇推出一本謎題書，內含填字遊戲、謎語，乃至關於品牌歷史的趣味問答等各種內容。
這本活動小冊子，為大眾在家中度過大量時間期間提供了消遣的方式，而 Gucci 全新系列 Aria 的正式揭曉，則於今年初春透過一場直播活動舉行。這本謎題書賞心悅目的風格，勢必令其成為一件備受追捧的收藏品，尤其在成年人自然而然地轉向活動小冊子、消磨在家宅居沉悶時光的當下，更是如此。
英文原文
Over the last few years, fashion labels have had to change the way they release new collections and engage their target audiences, and Gucci adapted to the changing times by creating an interactive Gucciquiz! booklet. Rather than sending out conventional fashion show invites, Gucci opted for a puzzle book that contains everything from crosswords and riddles to trivia about its history.
The activity book helped to provide people with something to do as they spend extended periods of time at home, and the reveal for Aria, Gucci's new collection, happened earlier this spring as part of a livestream event. The aesthetically pleasing style of the puzzle book promises to make it a coveted item itself, especially at a time when adults are naturally turning to activity books to bust boredom at home.
- 來源
- Trend Hunter
- 發布
- 2021-05-11
- 品類
- 出處
- designtaxi, instagram