牛奶風格主打宣傳活動
Gonna Need Milk 與多間大型電影公司合作
「Gonna Need Milk」宣傳活動由 Milk Processor Education Program 主導，與華納兄弟影業及 DC Studios 合作，推廣電影《超少女》（Supergirl）。這項貫穿整個夏季的計劃，將牛奶定位為現實生活中力量、恢復及專注力的來源。
「超少女」的故事敘事，運用這個角色的英雄特質，凸顯牛奶的營養益處，包括有助肌肉修復的優質蛋白質、支援腦部健康的營養素，以及結合蛋白質、碳水化合物及電解質，助力運動後恢復。全新推出的「Gonna Need Milk」宣傳活動，包括於 Albertsons、Walmart 及 Kroger 等零售商超過 2,600 條乳製品貨架通道，推出超少女主題陳列裝飾；於五個地區乳製品品牌約 1,700 萬個牛奶產品單位上，採用聯名包裝；以及一項提供家鄉專屬私人放映會、Fandango 觀影兌換碼及周邊商品等獎品的抽獎活動。
線上方面，音樂界標誌性人物 Lance Bass 主演一支以社交平台優先發布的短片，介紹「Intergalactic Milk」——一款以超少女為靈感的飲品，另配合主廚 Christina Tosi、電影及生活風格創作者 Maddi Lou，以及麻省理工學院工程師 Emily Calandrelli 等創作者帶來的補充內容。
英文原文
The Gonna Need Milk campaign, managed by the Milk Processor Education Program, has partnered with Warner Bros. Pictures and DC Studios to promote the film Supergirl. The summer-long initiative positions dairy milk as a real-world source of strength, recovery, and focus.
The Supergirl narrative leverages the character's heroic attributes to highlight milk's nutritional benefits, including high-quality protein for muscle repair, nutrients for brain health, and a combination of protein, carbohydrates, and electrolytes for post-activity recovery. The new Gonna Need Milk campaign includes Supergirl-themed signage in over 2,600 dairy aisles at retailers like Albertsons, Walmart, and Kroger, co-branded packaging on approximately 17 million milk units from five regional dairy brands, and a sweepstakes offering prizes such as private hometown screenings, Fandango codes, and merchandise.
Online, music icon Lance Bass stars in a social-first video introducing 'Intergalactic Milk,' a Supergirl-inspired beverage, with additional content from creators including chef Christina Tosi, movie and lifestyle creator Maddi Lou, and MIT engineer Emily Calandrelli.
- 來源
- Trend Hunter
- 發布
- 2026-06-22
- 品類
- Publicitystunts
- 出處
- prnewswire