惡搞公益宣傳活動
Liquid Death x Garage Beer 推出限量版冷卻收藏品
為人工智能數據中心降溫所需耗用的水量，現時正是熱門話題，而一個從不迴避大膽行銷手法的罐裝水品牌，正以一場惡搞的 We Want Your Pee 宣傳活動及「Coolant Collectors」冷卻液收藏罐，加入這場討論。Liquid Death、Garage Beer 及 NFL 傳奇球星 Jason Kelce 攜手合作推出此活動，Kelce（Garage Beer 的聯合擁有人）與 Liquid Death 的 Murder Man 吉祥物一同宣傳各自的飲品，以及限量版 Liquid Death x Garage Beer Data Center Coolant Collectors。
這款附手柄、可重複密封的玻璃罐現已於網上發售，售完即止，兩個品牌強調，這款 Coolant Collectors 收藏罐同樣適合用於盛載日常喜愛的飲品，並澄清並非真的希望大眾將自己的體液寄往人工智能數據中心。
英文原文
The amount of water required to cool AI data centers is a hot topic at the moment, and a canned water brand that has never shied away from edgy marketing is plugging into the conversation with a spoof We Want Your Pee campaign and "Coolant Collectors." Liquid Death, Garage Beer and NFL legend Jason Kelce joined forces for the campaign, which sees Kelce (the co-owner of Garage Beer) alongside Liquid Death’s Murder Man mascot promoting their respective beverages and limited-edition Liquid Death x Garage Beer Data Center Coolant Collectors.
The resealable mason jars with a handle can be purchased online, while supplies last, with the brands underscoring that the Coolant Collectors also work for drinking favorite beverages, and that they don't actually want people mailing their bodily fluids to AI data centers.
- 來源
- Trend Hunter
- 發布
- 2026-08-18
- 品類
- Publicitystunts
- 出處
- marketingdive, liquiddeath