果渣墨水海報
Dole Sunshine Company 推出「Malnutrition Labels」
為凸顯大眾作出健康選擇的重要性，Dole Sunshine Company 與 St Luke's 及 Bompas and Parr 合作，推出一項運用水果廢料製成墨水印刷海報的活動。這些「營養不良標籤」，被張貼於快餐車附近，旨在提醒大眾關注垃圾食品的消費習慣，以及數以百萬計因不健康飲食而受營養不良影響的人群。
為這個著重健康的項目，這家公司與食品科學家合作，尋找最適合用於製作這些色彩繽紛水果廢料墨水海報、色素豐富的水果。
這些關於營養不良事實的水果墨水海報，亦獲得社交及數碼推廣活動的支持，進一步強化 Dole Sunshine Company 一貫的信念——「良好的營養，理應更像陽光一樣，人人皆可享有」。
英文原文
To highlight how important it is for people to make healthy choices, Dole Sunshine Company teamed up with St Luke’s and Bompas and Parr for a campaign that uses fruit waste ink for printed posters. The "malnutrition labels" were positioned close to food trucks to bring attention to junk food consumption habits and the many millions of people who are affected by malnutrition due to unhealthy diets.
For this health-focused project, the company worked with food scientists to discover the best richly pigmented fruits to use in the colorful fruit waste ink posters.
The malnutrition facts fruit ink posters are also being supported by social and digital activations that drive home the Dole Sunshine Company belief that "Good nutrition should be more like sunshine – available for all."
- 來源
- Trend Hunter
- 發布
- 2022-10-04
- 品類
- 出處
- famouscampaigns