首個可互動平面廣告
這是全球首個可於Instagram Spark AR互動的音樂平面廣告
全球首個可互動彈奏的 Instagram Spark AR 印刷廣告，由馬來西亞領先航運公司 MISC，為該國國慶日打造而成。作為一家推動國家前進的企業，這是其與普羅馬來西亞民眾建立連繫、建立品牌形象的方式。
作為全球首創，這個可互動彈奏的 AR 濾鏡，運用一張樂譜及圖示，讓用戶能像彈奏音符般輕觸畫面，演奏國歌《Negaraku》。此舉，將 Spark 的 AR 功能推向極限，將互動次數上限發揮至最大，並將檔案壓縮至僅 4MB（Spark AR 檔案的最大限額）。
儘管這則印刷廣告於 2022 年 8 月 31 日推出，但這個 AR 濾鏡本身，至今仍在流通及使用之中。
英文原文
The world's first playable print ad on Instagram's Spark AR was done by Malaysia's premier shipping company, MISC, for the country's National Day. As a company that moves the country forward, this was its way of connecting with everyday Malaysians and building brand presence.
As a world's first, the playable AR filter uses a score sheet and icons that allow users to tap on it like music notes to play the country's national anthem, called 'Negaraku.' It pushed the frontier of Spark's AR capabilities, maxing out the number of interactions it could hold and compressing the file into just 4MB (the maximum limit of a Spark AR file).
While the print ad launched on August 31st, 2022, the AR filter itself is still in circulation and use.
- 來源
- Trend Hunter
- 發布
- 2022-10-14
- 品類
- 出處