跨世代硬性茶飲宣傳活動
Lipton Hard Iced Tea 推出「Don't Retire the Party」
為慶祝 6 月 10 日全國冰茶日，Lipton Hard Iced Tea 推出「Don't Retire the Party」，一場跨世代活動，突顯社交連繫及美味清爽飲品歷久不衰的魅力。這項計劃，旨在將嬰兒潮世代與千禧世代——兩個常被視為文化上截然不同的世代——凝聚在一起，共同欣賞充滿活力的體驗，以及硬冰茶的樂趣。
Lipton 圍繞著透過慶祝活動促進團結這一主題，構建這次活動，將其硬茶產品，定位為歷久不衰享受的象徵。無論是回憶起家庭派對的起源，抑或擁抱現代天台聚會的活力，兩個世代均獲邀共同參與這場充滿活力、兼容並蓄的夏日慶典。
作為這次活動的核心元素，Lipton 為消費者提供一個機會，贏得一趟全額支付的棕櫚泉之旅——這個標誌性的目的地，正好橋接了不同世代的品味喜好——藉此強化「美味與美好時光，超越年齡界限」這一訊息。
英文原文
In celebration of National Iced Tea Day on June 10, Lipton Hard Iced Tea has introduced 'Don’t Retire the Party,' a cross-generational campaign that highlights the enduring appeal of social connection and flavorful refreshment. The initiative seeks to bring together Baby Boomers and Millennials, two generations often seen as culturally distinct, under a shared appreciation for vibrant experiences and hard iced tea.
Framing the campaign around unity through celebration, Lipton positions its hard tea as a symbol of timeless enjoyment. Whether recalling the origins of the house party or embracing the energy of modern rooftop gatherings, both generations are invited to engage in a spirited and inclusive celebration of summer.
As a key element of the campaign, Lipton is offering consumers the opportunity to win an all-expenses-paid trip to Palm Springs—an iconic destination that bridges generational tastes—to reinforce the message that great flavor and good times transcend age.
- 來源
- Trend Hunter
- 發布
- 2025-06-03
- 品類
- Boomers
- 出處
- liptonhardtea, instagram