藍色調紐約期間限定店
ANUA 舉辦「Dew on the Go」快閃活動，重點推介 PDRN 噴霧
ANUA 於紐約市 SoHo 區舉辦「Dew on the Go」期間限定體驗，慶祝其爆紅產品「PDRN Mist」廣受歡迎的人氣，並凸顯 Kendall Jenner 作為品牌新近委任全球代言人的角色。
此期間限定活動以 ANUA 標誌性的藍色調美學及注重保濕的品牌身份為核心，將 PDRN Mist 的視覺語言，轉化為一個沉浸式零售環境。此活動亦配合一場全市性的戶外宣傳活動——包括街頭海報張貼及人行道模板噴印裝置，並配合一項旨在推動消費者參與及提升知名度的社交媒體計劃。
此外，此體驗亦包括產品試用、護膚示範、互動裝置、獨家周邊商品、免費贈品、拍照打卡點，以及展示品牌暢銷產品的現場購物體驗。透過將體驗式零售、網紅互動及社交媒體擴散結合，此活動同時善用名人效應及產品爆紅熱度，強化品牌曝光度，並培養與消費者之間更深層的連結。
英文原文
ANUA hosted the 'Dew on the Go' pop-up experience in New York City's SoHo neighborhood to celebrate the widespread popularity of its viral 'PDRN Mist' and spotlight Kendall Jenner's role as the brand's newly announced global ambassador.
Centered around ANUA's signature blue-toned aesthetic and hydration-focused brand identity, the pop-up translated the visual language of the PDRN Mist into an immersive retail environment. The activation was also supported by a citywide out-of-home campaign featuring wild postings and sidewalk stencil installations, alongside a social media initiative designed to drive consumer participation and awareness.
Additionally, the experience included product sampling, skincare demonstrations, interactive installations, exclusive merchandise, complimentary gifts, photo opportunities, and on-site shopping featuring the brand's bestselling products. By combining experiential retail, influencer engagement, and social amplification, the activation leveraged both celebrity affiliation and product virality to strengthen brand visibility and foster deeper consumer connections.
- 來源
- Trend Hunter
- 發布
- 2026-06-11
- 品類
- Celebs
- 出處