年輕客群奢華時裝平台
&Coach 為 Coach 推出的全新時裝平台，主攻 Z 世代
Coach 是 1941 年於紐約創立的全球時尚品牌，推出全新聚焦 Z 世代的平台「&Coach」。此計劃帶來一套持續更新的內容系列，與遍佈全球的年輕創作者、文化聲音及消費者社群共同創作而成。
「&Coach」平台的核心，代表著對傳統奢侈品行銷模式的一次跳脫——Coach 致力優先考慮參與感及共同創作，而非固定不變的宣傳敘事。此平台匯聚多元化的人才陣容，包括音樂人 Charli xcx、社運人士 Malala Yousafzai、運動員 Paige Bueckers 及 Angel Reese、歌手 PinkPantheress、NASCAR 車手 Toni Breidinger 等。每位人物均以私密、未經修飾的一刻呈現，感覺個人化且真實貼地——由表演前的沉思反省，到於競爭激烈的環境中應對壓力，一一呈現。Coach 手袋則自然地融入其中，作為提升自信的伙伴。
英文原文
Coach, the global fashion house founded in New York in 1941, has launched a new Gen Z-focused platform called &Coach. This initiative delivers an always-on content series co-created with a global community of young creators, cultural voices, and consumers.
At its core, the &Coach platform represents a departure from traditional luxury marketing as Coach seeks to prioritize participation and shared authorship over fixed campaign narratives. The platform features a diverse roster of talent including musician Charli xcx, activist Malala Yousafzai, athletes Paige Bueckers and Angel Reese, singer PinkPantheress, NASCAR driver Toni Breidinger, and others. Each figure is captured in intimate, unfiltered moments that feel personal and relatable — from reflecting before a performance to navigating pressure in competitive environments. Coach bags are integrated naturally as companions that amplify confidence.
- 來源
- Trend Hunter
- 發布
- 2026-06-16
- 品類
- Luxuryfashion
- 出處
- marketscreener