格林美獎得主藝人奢華代言
Kate Spade New York 邀得Tyla成為品牌代言人
Kate Spade New York 宣布，委任兩度奪得葛萊美獎的音樂人 Tyla，出任品牌全新全球品牌大使。此策略性舉措，令這個時裝品牌，與一股崛起中的文化力量結盟，藉此提升品牌對年輕族群的吸引力。
Kate Spade New York 此次合作，以 Tyla 於品牌 2026 年秋季全球廣告系列中擔綱主角首度亮相，她於系列中揹著全新季節配色的招牌 Duo Mini 肩背包。此廣告系列的創意方向，巧妙融入這位音樂人近期發布第二張專輯的元素。此以名人為主導的行銷計劃，橫跨社交媒體、店內陳列及傳統廣告等多個渠道展開，確保廣泛的曝光度。
歸根究底，Kate Spade New York 與 Tyla 的合作，植根於品牌一貫「激發樂觀與喜悅」的長久理念。
英文原文
Kate Spade New York has announced the appointment of two-time Grammy-winning artist Tyla as its new Global Brand Ambassador. This strategic move aligns the fashion house with a rising cultural force to invigorate its appeal among younger demographics.
Kate Spade New York's partnership debuts with Tyla featuring prominently in the brand's fall 2026 global campaign, where she carries the hero Duo Mini shoulder bag in fresh seasonal hues. The campaign's creative direction subtly integrates references to the artist's recently released sophomore album. The celeb-forward marketing initiative unfolds across multiple channels, including social media, in-store displays, and traditional advertising, to ensure broad visibility.
Ultimately, the collaboration between Kate Spade New York and Tyla is rooted in the brand's long-standing ethos of sparking optimism and joy.
- 來源
- Trend Hunter
- 發布
- 2026-07-31
- 品類
- Luxuryfashion
- 出處
- newswire