名人代言高端威士忌合作
Johnnie Walker 邀得Callum Turner代言Blue Label系列
著名蘇格蘭威士忌品牌 Johnnie Walker，委任演員 Callum Turner，出任其高端 Blue Label 系列全球品牌大使。此公布，開啟一段為期一年的合作關係，強調進步、工藝精神及慶祝時刻等主題，此合作旨在拓寬這款威士忌的吸引力，並鞏固其於當代流行文化中的地位。
Blue Label 此次合作，透過私密的肖像照及不加修飾的影片內容，展現 Turner 於個人重要時刻，舉杯暢飲 Blue Label 的畫面。此計劃亦包括一趟計劃中的蘇格蘭之旅，讓他親身探索定義這款特定威士忌的細緻採購及調配工藝——此威士忌僅選用公司龐大儲備中，每一萬個酒桶中的其中一個。
英文原文
Renowned Scotch whisky brand Johnnie Walker has named actor Callum Turner as the Global Ambassador for its premium Blue Label expression. This announcement initiates a year-long partnership that highlights themes of progress, craftsmanship, and celebratory moments, with the collaboration aiming to broaden the whisky's appeal and cement its presence in contemporary pop culture.
The Blue Label partnership showcases Turner through intimate portraits and unguarded video content, where he is depicted raising a glass of Blue Label during personal milestones. The venture includes a planned trip to Scotland for him to explore the meticulous sourcing and blending processes that define this particular whisky, which is crafted from only one in every 10,000 casks from the company's extensive reserves.
- 來源
- Trend Hunter
- 發布
- 2026-07-30
- 品類
- Celebs
- 出處
- newswire