遊戲導向歸因平台
Toya是獲獎Roblox工作室，旗下作品累計超過10億次訪問，推出PlayTiger測試版——一個全新的衡量及歸因平台，旨在協助品牌及創作者超越傳統的展示次數、訪問量及遊玩時間指標，更深入了解玩家在其Roblox體驗中真正注意、討論及記住的內容。
PlayTiger 的測試版本，運用人工智能，於精細層面分析玩家行為、情緒及參與度，識別哪些元素能吸引注意力、困惑或興奮感於何處出現，以及體驗如何能隨時間逐步改善，為量化流量數據，提供質化層面的補充。此測試版發布，正與包括 Miraculous Corp 在內的設計合作夥伴，展開試點合作，PlayTiger 已部署於分析 Toya 開發的兩款遊戲——《Miraculous RP: Quests of Ladybug and Cat Noir》及《Miraculous Tower Defense》的玩家參與度。
英文原文
The beta version of PlayTiger leverages artificial intelligence to analyze player behavior, sentiment, and engagement at a granular level to identify which elements capture attention, where confusion or excitement occurs, and how experiences can be iteratively improved over time, offering a qualitative complement to quantitative traffic data. The beta launch is being piloted with design partners including Miraculous Corp, where PlayTiger has been deployed to analyze player engagement across two Toya-developed games — Miraculous RP: Quests of Ladybug and Cat Noir and Miraculous Tower Defense.
- 來源
- Trend Hunter
- 發布
- 2026-07-24
- 品類
- Games
- 出處
- wfmz