戶外風刷牙套裝
Wild Brushing Kit 將節水意識化為青年運動
33% 成年人於刷牙時，會讓水龍頭一直開著，為鼓勵大眾重新思考自己的用水習慣，水務公司 Severn Trent 推出 900 份 Wild Brushing Kits。此限量套裝以街頭潮牌 gorpcore 風格包裝，主打 Alpha 世代及 Z 世代，旨在將刷牙這一行為，轉化為一場青年文化運動。
Wild Brushing Kits 以金屬鐵盒盛載，內附一支環保牙刷及三小瓶水，藉此證明僅需 20 毫升水，即已足夠有效潔淨牙齒。為貼近年輕世代日常出沒的場合，此活動於德比郡的 Y Not Festival 音樂節率先展開，並透過 Instagram 及 TikTok 上的網紅合作作進一步宣傳推廣，配合生活風格及時尚攝影師 Annie Feng 的影像作品。
英文原文
33% of adults brush their teeth with the tap running, and to encourage people to think differently about their water usage habits, water company Severn Trent dropped 900 Wild Brushing Kits. Styled like a gorpcore drop, the limited-edition kits target Gen Alpha and Gen Z, and aim to turn the act of brushing teeth into a youth culture movement.
Wild Brushing Kits come in metal tins, complete with an eco-friendly toothbrush and three small vials of water to prove that just 20ml is enough to effectively clean teeth. To meet the next generation where they already are, the campaign kicked off at Y Not Festival in Derbyshire and was supported by influencer partnerships across Instagram and TikTok, and imagery by lifestyle and fashion photographer Annie Feng.
- 來源
- Trend Hunter
- 發布
- 2026-08-06
- 品類
- Branding
- 出處
- adsoftheworld, instagram