聯合推出的用餐時光歌曲
Nestlé Compleat 與 Elmo 呈獻「What is Better Than How」
雀巢（Nestlé）旗下 Compleat 品牌，推出「What Is Better Than How」——一首原創歌曲及配套音樂錄像，由《芝麻街》Elmo 角色擔綱演出。這是有史以來首支聚焦於管餵兒童體驗的音樂作品，旨在促進社會大眾對這個經常被誤解的兒科營養議題，建立更廣泛的理解及接納。
「What Is Better Than How」宣傳活動由 Accompany Creative 合作開發，講述 Elmo 於用餐時間探訪多個家庭，發掘兒童攝取營養的各種不同方式。作為此計劃的一環，多個實際過著管餵生活的真實家庭，分享其個人故事，以提供真實的代表性，並抵消許多「管餵族」（tubie）社群成員所經歷的孤立感。
這首歌曲的核心訊息強調，進食的方式遠不及兒童獲得滋養、關愛及接納這一根本事實重要。
圖片來源：Nestle Compleat and Accompany Creative
英文原文
Nestlé's Compleat brand has launched 'What Is Better Than How' — an original song and accompanying music video featuring Sesame Street's Elmo. This composition represents the first-ever musical piece centered on the experience of tube-fed children and is designed to foster broader societal understanding and acceptance of this often-misunderstood aspect of pediatric nutrition.
The 'What Is Better Than How' campaign, developed in partnership with Accompany Creative, portrays Elmo visiting families during mealtime and discovering the various ways children receive nourishment. As part of the initiative, real families living with tube feeding share their personal stories to provide authentic representation and counter the isolation that many in the 'tubie' community experience.
The song's central message emphasizes that the method of eating is far less important than the fundamental reality that children are nourished, loved, and accepted.
Image Credit: Nestle Compleat and Accompany Creative
- 來源
- Trend Hunter
- 發布
- 2026-08-05
- 品類
- Media
- 出處
- prnewswire