幽默濕紙巾宣傳活動
goodwipes 與 Hallie Batchelder 合作推出 Wet January
本月初，goodwipes 公司與網紅 Hallie Batchelder 合作，發起一項名為「Wet January Campaign」的推廣活動。此計劃以幽默且帶挑逗意味的語言，倡議大家將新年計劃，從傳統廁紙轉換為品牌旗下的濕紙巾產品，藉此延續公司「長期致力打破洗手間話題禁忌」的使命。
goodwipes x Hallie Batchelder 的 Wet January Campaign 涵蓋多個層面，包括網紅合作、戶外廣告，以及一場定於 1 月 29 日、僅限受邀出席的 Wet January Wrap Party，於紐約市舉行，活動邀得名人 DJ 表演，並設有消費者贈品活動。
此計劃被定位為品牌更廣泛品牌重塑策略的核心一環，旨在透過一種俏皮坦率的語調，激發文化層面的討論。
英文原文
Earlier in the month, the company goodwipes initiated a promotional effort — titled the Wet January Campaign — in collaboration with influencer Hallie Batchelder. This initiative employed humorous and provocative language to advocate for a shift from traditional toilet paper to the brand's pre-moistened wipes as part of a New Year's resolution concept. It served to continue the company's "long-standing mission of breaking bathroom taboos."
The goodwipes x Hallie Batchelder Wet January Campaign was multifaceted as it involved the influencer partnership, out-of-home advertising, and a planned invite-only Wet January Wrap Party in New York City, which occurred on January 29th and featured a celebrity DJ and consumer giveaway.
The initiative was positioned as a central component of a broader brand revitalization that aims to generate cultural conversation through a tone of playful candor.
- 來源
- Trend Hunter
- 發布
- 2026-01-31
- 品類
- Humor
- 出處