以情感連結為重心的金融服務合作
SBI Holdings 贊助拉斯維加斯大獎賽
SBI Holdings 作為日本主要金融服務集團，已與 Las Vegas Grand Prix, Inc. 訂立贊助協議，成為 F1 喜力拉斯維加斯大獎賽（Formula 1 Heineken Las Vegas Grand Prix）媒體類別的官方冠名合作夥伴。此合作是 SBI 更廣泛「新媒體生態系統」（Neo-Media Ecosystem）計劃的策略性一環，該計劃旨在透過將知識產權轉化為共享興奮感及凝聚社群的來源，建立一套「情感驅動經濟生態系統」（Emotion-Driven Economy Ecosystem）。
SBI Holdings 借助 Formula 1 這個匯聚觀眾及商業領袖的全球平台，促成品牌由以日本為中心的企業，過渡為全球知名品牌的重大轉型。SBI 計劃將拉斯維加斯大獎賽這場高能量盛事，作為其理論的真實實驗場——驗證情感投入如何能透過社交媒體及活動被有效發揮及傳播，從而開拓全新形式的經濟活動。
圖片來源：SBI Holdings x Las Vegas Grand Prix
英文原文
SBI Holdings, a major Japanese financial services group, has entered into a sponsorship agreement with Las Vegas Grand Prix, Inc. to serve as an Official Presenting Partner in the Media Category for the Formula 1 Heineken Las Vegas Grand Prix. This partnership is a strategic component of SBI's broader 'Neo-Media Ecosystem' initiative, which seeks to create an 'Emotion-Driven Economy Ecosystem' by transforming intellectual property into a source of shared excitement and community building.
SBI Holdings leverages the global platform of Formula 1, an event where audiences and business leaders converge, to facilitate a significant transition from being a Japan-centric entity to a globally recognized brand. SBI plans to use the high-energy spectacle of the Las Vegas Grand Prix as a real-world laboratory for its theory that emotional engagement can be harnessed and circulated through social media and events to unlock new forms of economic activity.
Image Credit: SBI Holdings x Las Vegas Grand Prix
- 來源
- Trend Hunter
- 發布
- 2026-08-09
- 品類
- Autos
- 出處
- f1lasvegasgp