卡牌遊戲音樂節推廣活動
UNO Beach House 吸引 Boardmasters Festival 觀眾參與
於康沃爾 Boardmasters 音樂節上，Mattel 於會場內推出 UNO Beach House 體驗，邀請現場觀眾參與 UNO 遊戲、自訂 UNO Wild Cards，並於 Smyths Toys Superstores 選購 UNO 相關產品。此體驗設有 UNO DJ 打碟台、巨型 UNO 卡牌、品牌主題裝置及多個打卡拍照點，融合音樂、生活方式及文化元素，邀請音樂節參與者聆聽、遊戲、互動連結，並選購產品帶回家，又或單純發掘全新體驗。於 UNO Beach House 的 Wild Card 自訂站，藝術家 Melita Berg 親手將粉絲挑選的圖案繪畫於 UNO Wild Cards 之上。
UNO Beach House 是 UNO 首次於英國音樂節上設立專屬體驗據點，除此以外，此活動亦延伸至贈品送出及創作者內容合作。
英文原文
At Boardmasters in Cornwall, Mattel launched an UNO Beach House experience on the festival grounds, inviting event attendees to play UNO games, customize UNO Wild Cards and shop for UNO products from Smyths Toys Superstores. Complete with an UNO DJ booth, giant UNO cards, branded installations and photo opportunities throughout, the experience touched on music, lifestyle and culture, inviting festivalgoers to listen, play, connect and pick up items to take home, or simply discover something new. At the UNO Beach House's Wild Card customisation station, artist Melita Berg drew fans’ chosen images onto UNO Wild Cards.
The UNO Beach House activation was the first time UNO has established a dedicated presence at a UK music festival, and beyond, the experience extended to giveaways and creator content.
- 來源
- Trend Hunter
- 發布
- 2026-08-17
- 品類
- Interactive
- 出處
- brandsuntapped