轉台惡搞廣告
這則Tubi超級碗廣告戲弄了數百萬體育觀眾
Tubi 的超級碗廣告，不僅是一則亮眼的作品，更在全國數以百萬計的體育觀眾中，引發強烈反應。在超級碗週日當天，這則串流服務廣告，在觀眾之間製造出一片困惑，因為它刻意設計成彷彿有人正在用遙控器切換頻道的效果。
這則長達 15 秒的廣告，短小精悍且效果顯著，其設計手法，讓其看起來彷彿正從福斯體育廣播員 Kevin Burkhardt 及 Greg Olsen 的廣告時段結束、重返正式節目。突然間，畫面被切換至有人正滑動至 Tubi TV 應用程式、瀏覽片庫尋找其他節目的畫面所佔據。
Tubi 巧妙地總結這次體驗，表示：「不，你並沒有不小心坐到遙控器上。但在超級碗週日這一天，我們成功讓觀眾誤以為自己確實坐到了遙控器。」
英文原文
The Tubi Super Bowl ad was not only a standout, it elicited strong reactions from millions of sports viewers across the nation. On Super Bowl Sunday, the ad for the streaming service created confusion among viewers because it was designed to seem as if someone was switching channels on the remote.
The 15-second spot was short and effective and it was set up so that it appeared to be returning from a commercial break with Fox Sports announcers, Kevin Burkhardt and Greg Olsen. Suddenly, the screen was overtaken by someone scrolling tot he Tuby TV app and browsing the library for something else to watch.
Tubi cleverly summed up the experience by saying: "No, you didn’t sit on the remote. But on Super Bowl Sunday, we fooled audiences into thinking they did.”
- 來源
- Trend Hunter
- 發布
- 2023-02-15
- 品類
- Viral
- 出處
- hollywoodreporter