私人助理交易平台廣告
「時間中介」應用程式 Wait4me 推出「Human. Local. Now.」
Wait4me 是一個總部設於洛杉磯的私人助理媒合平台，將自身定位為「時間經紀人」。為鞏固此理念，品牌推出一項大型全國性廣告宣傳活動，題為「Human. Local. Now.」，率先於紐約時代廣場一塊矚目的數碼屏幕上亮相，並由音樂雙人組合 Ayo & Teo 擔綱演出。
Wait4me 這場宣傳活動選址如此矚目的地點，是一項策略性舉措，旨在於這個文化盛事雲集的夏季，彰顯公司的存在感。「Human. Local. Now.」背後的核心訊息，直接回應人工智能崛起的浪潮，主張儘管人工智能正改變眾多工作任務，人類時間、實體在場及本地專業知識的價值，反而變得愈發重要。Wait4Me 的時間經紀人平台，設計旨在將這一理念付諸實踐——將由繁忙的家長到創業者等各類客戶，與經過審核的本地助理連結起來，這些助理可自行競投任務並訂立自己的收費標準。
英文原文
Wait4me is a Los Angeles-based personal assistant marketplace that positions itself as a 'time broker.' Solidifying this notion, the brand has launched a major national advertising campaign titled 'Human. Local. Now.,' which debuted on a prominent digital screen in New York City's Times Square and features the musical duo Ayo & Teo.
The Wait4me campaign's arrival in such a high-profile location is a strategic move to assert the company's presence during a summer of significant cultural events. The core message behind the 'Human. Local. Now.' serves as a direct counterpoint to the rise of artificial intelligence, arguing that while AI transforms many tasks, the value of human time, physical presence, and local expertise becomes even more critical. Wait4Me's time broker platform is designed to operationalize this belief by connecting clients, who range from busy parents to entrepreneurs, with vetted local assistants who can bid on tasks and set their own rates.
- 來源
- Trend Hunter
- 發布
- 2026-06-17
- 品類
- Billboards
- 出處
- morningstar