混亂風時尚微短劇
The Scene by Marc Jacobs 推出The Scene Bag
支援 Marc Jacobs 2026 年早秋系列的宣傳活動，包括一部分集式微短劇《The Scene by Marc Jacobs》，由備受讚譽的演員、監製兼編劇 Rachel Sennott 編劇兼主演，並邀來 Francesca Scorsese、Morgan Maher 等人客串出演。此劇以 The Scene Bag 手袋命名，這部劇本化迷你短劇，將時尚與電影融為娛樂內容，講述一位女性在收到大都會藝術博物館慈善晚宴（Met Gala）邀請函之前，經歷混亂一天的故事。以充滿活力的曼哈頓為背景，Sennott 的故事，涵蓋地鐵月台上的尷尬邂逅、與餐廳裡一隻老鼠玩偶的意外相遇，而 The Scene Bag，則自始至終，作為一位時尚感十足、無處不在的隨行夥伴。
呼應品牌娛樂內容日益興起的趨勢，《The Scene》是 Marc Jacobs 社交媒體渠道推出的持續劇本化微短劇系列首部作品。
英文原文
The campaign supporting Marc Jacobs' Pre-Fall 2026 collection includes an episodic microdrama, The Scene by Marc Jacobs, written by and starring acclaimed actress, producer, and screenwriter Rachel Sennott, and appearances from Francesca Scorsese, Morgan Maher and more. Named after The Scene Bag, the scripted minidrama fuses fashion and film with entertainment, telling the story of a woman's chaotic day leading up to an invitation to the Met Gala. With vibrant Manhattan as its backdrop, Sennott's story features awkward encounters on the subway platform, run-ins with a rat puppet at a restaurant, and, all the while, The Scene Bag is an ever-present, stylish companion.
Aligned with the rise of branded entertainment, The Scene is the first in an ongoing series of scripted microdramas coming to Marc Jacobs' social media channels.
- 來源
- Trend Hunter
- 發布
- 2026-07-29
- 品類
- Commercials
- 出處
- marketingdive, prnewswire