環保人士支持竹製床品宣傳
由 Bill 及 Ed Ovenden 兄弟創立的澳洲床品品牌 The Lad Collective,邀請野生動物保育人士 Robert Irwin 擔任全新宣傳活動代言人，推廣其招牌床單系列。
The Lad Collective 的產品，配備附有側邊標籤的四角固定帶以防止套錯方向、注重透氣及舒適度的竹棉混紡布料，以及可將床笠摺疊成緊湊束狀的內建收納袋。此宣傳活動以幽默手法，回應調查發現許多單身男士一年只更換床單寥寥數次的現象——Irwin 藉此鼓勵大眾改善睡眠及床上用品衛生習慣，同時強調優質睡眠與整體健康之間的密切關聯。
整體而言，The Lad Collective 將自身定位為適合追求低維護生活方式、渴望擁有實用耐用寢具、卻不願犧牲舒適度或風格人士的解決方案。作為此宣傳活動的一部分，品牌亦透過一場慈善晚宴，支持 Irwin 旗下野生動物保育組織 Wildlife Warriors 的相關保育工作。
英文原文
The Lad Collective's products feature corner straps with labeled sides to prevent misfitting, a bamboo-cotton blend designed for breathability and comfort, and a built-in pouch for folding fitted sheets into a compact bundle. The campaign humorously addresses the finding that many single men change their sheets only a few times per year, with Irwin encouraging improved sleep and bedding habits while emphasizing the connection between quality sleep and overall wellness.
All in all, The Lad Collective positions itself as a solution for low-maintenance individuals who want practical, durable bedding without sacrificing comfort or style. As part of the campaign, it also supports conservation efforts through a charity gala benefiting Irwin's Wildlife Warriors organization.
- 來源
- Trend Hunter
- 發布
- 2026-06-20
- 品類
- Charity
- 出處
- prnewswire