自家品牌超市咖啡機系統
Tesco Finest Coffee Machine 現於兩間分店進行測試
Tesco Finest Coffee Machine 是這間零售商推出的全新自助咖啡店體驗，現正進行市場測試，以評估顧客的興趣。
此咖啡機試行計劃於兩間 Tesco Express 分店進行，重點呈獻 Tesco Finest 咖啡豆，優先推廣品牌自有產品線。這批咖啡豆通過雨林聯盟認證，並於英國以中度烘焙處理，帶來朱古力及堅果風味兼具的均衡口感。這批咖啡豆將作為 Americano、Espresso、Flat White、Cappuccino、Latte 及 Mocha 等熱門飲品的基底。此系統亦將提供熱朱古力及早餐茶選擇。
Tesco Finest Coffee Machine 試行計劃將品牌的咖啡供應納入自家業務範圍，或屬其探索 Costa Express 合作以外其他選項策略的一部分。
圖片來源：Bryan Roberts, IGD（英國雜貨分銷協會）
英文原文
The Tesco Finest Coffee Machine is a new self-service cafe experience from the retailer that's being test marketed to gauge interest amongst customers.
The coffee machine pilot is taking place at two Tesco Express locations and puts the Tesco Finest coffee beans in focus to prioritize the private label product. The beans are Rainforest Alliance certified and roasted in the UK to a medium-roast level for a well-rounded flavor that's chocolate and nut-forward. The beans are used as the base for popular drinks including Americano, Espresso, Flat White, Cappuccino, Latte and Mocha. The system will also offer access to Hot Chocolate and Breakfast Tea.
The Tesco Finest Coffee Machine pilot project takes the brand's coffee offerings in-house and could be part of its initiative to explore options beyond its existing Costa Express partnership.
Image Credit: Bryan Roberts, IGD (Institute of Grocery Distribution)
- 來源
- Trend Hunter
- 發布
- 2026-08-18
- 品類
- Business
- 出處
- grocerygazette