趣怪食用吉祥物
Pop-Tarts 品牌推出 Team Sprinkles 及 Team Swirls
Pop-Tarts 品牌正擴展其為同名大學美式足球碗賽事所推行的推廣活動，推出一個以六位「可食用吉祥物」為核心的主題敘事——三位屬於 Team Sprinkles，三位屬於 Team Swirls。此活動命名為「The People's National Championship」。
這項最新的營銷活動具備互動性，公眾將可投票選出哪三位一組的吉祥物，將於賽事結束後，被獲勝隊伍的球員以儀式形式「吃掉」——品牌將這場盛事，稱為其史上最重大的一次「獻祭」。
Pop-Tarts 推出 Team Sprinkles 及 Team Swirls，旨在延續此前類似非傳統吉祥物噱頭活動所累積的聲勢，以及消費者感知到的熱烈迴響。
英文原文
The Pop-Tarts brand is expanding its promotional activities for its titular college football bowl game by introducing a thematic narrative centered on six Edible Mascots – three on Team Sprinkles and three on Team Swirls. The event is designated with the title 'The People's National Championship.'
This latest marketing effort is interactive as the public will be able to vote to select which group of three mascots will be ceremonially consumed by the winning team's players at the conclusion of the game — a spectacle the brand has labeled its most significant "sacrifice" to date.
Pop-Tarts introduced Team Sprinkles and Team Swirls to build on its momentum and perceived consumer enthusiasm for the game's previous, similarly unconventional mascot-related stunts.
- 來源
- Trend Hunter
- 發布
- 2025-11-22
- 品類
- Bizarre
- 出處
- prnewswire