茶包吊飾
Twinings 將經典茶包造型轉化為實用時尚單品
吊飾配件現正掀起一股重要的文化熱潮，Twinings 順勢而為，設計出可扣於袋子、鑰匙及頸繩上的迷你收藏版茶包吊飾，將一包令人安心的茶包，轉化為一件可隨身攜帶、可佩戴展示的品牌熱愛表達方式。這款應急茶包吊飾僅透過一項社交媒體比賽獨家提供，英國居民有機會贏得一個色彩繽紛的小袋，方便隨身攜帶一包茶葉外出。
憑藉透明視窗設計，隨身攜帶的茶包一目了然，既可作為色彩繽紛的風格宣言，亦是個人口味偏好的一種表達，同時亦是品牌讓更多目光聚焦於經典 English Breakfast 及機能性、添加生物素的 Superblends Glow（結合士多啤梨、青瓜、綠茶及蘆薈）等產品的一種巧妙方式。
英文原文
Charms are having a major cultural moment, and Twinings leaned in by designing miniature, collectible Tea Bag Charms that clip onto bags, keys, and lanyards, turning a comforting tea packet into a portable, wearable expression of brand love. The emergency tea bag charms are available exclusively through a social media competition, and UK residents can win a colorful pouch for taking a tea bag to go.
Thanks to a clear window, the tea bag chosen to take to go is visible, doubling as a colorful style statement, an expression of personal taste preferences, and a subtle way for the brand to get more eyes on products like classic English Breakfast and the functional, biotin-boosted Superblends Glow, featuring strawberry, cucumber, green tea and aloe vera.
- 來源
- Trend Hunter
- 發布
- 2026-06-29
- 品類
- Drinking
- 出處