配合體育盛事的科技宣傳活動
TCL 於奧運期間推出全面廣告宣傳活動
今年，TCL——一家全球奧運及殘奧會合作夥伴及消費電子品牌——於意大利各地推出一項全面的戶外廣告活動，以及一系列公開品牌推廣活動。這項策略性品牌推廣計劃，時機刻意配合 2026 年米蘭 - 科爾蒂納冬季奧運會舉行。
TCL 的營銷策略旨在透過將公司與這項重大體育盛事的活力與精神連繫起來，建立品牌能見度及消費者參與度。此活動於米蘭及其周邊主要交通樞紐內超過 30 個人流密集地點，設有顯眼的廣告位置——由市中心高塔上極為顯眼的廣告牌，到觀光巴士、地鐵站，以及主要機場及火車站內的廣告，一應俱全。
除了靜態廣告外，品牌亦為公眾打造了實體體驗，例如位於米蘭中央車站附近的 TCL Edelweiss Land 裝置——一個大型、注重環保的空間，訪客可在此親身體驗公司最新產品，例如其 Mini LED 電視系列。
英文原文
This year, TCL — a worldwide Olympic and Paralympic partner and consumer electronics brand — launched a comprehensive outdoor advertising campaign and series of public brand activations across Italy. The strategic branding initiative was timed to coincide with the Olympic Winter Games Milano Cortina 2026.
TCL's marketing approach was intended to build brand visibility and consumer engagement by associating the company with the energy and spirit of the major sporting event. The campaign featured prominent advertising placements in over 30 high-traffic locations throughout Milan and its surrounding travel hubs — from a highly visible billboard on a tall central city tower to advertisements on sightseeing buses, within metro stations, and at key airports and railway stations.
Beyond static advertising, the brand also created physical experiences for the public, such as the TCL Edelweiss Land installation near Milan Central Station — a large, environmentally conscious space where visitors can interact with the company's latest products, like its Mini LED televisions.
- 來源
- Trend Hunter
- 發布
- 2026-03-06
- 品類
- Billboards
- 出處
- eqs-news