日出冷水浸浴體驗
Athleta 以「Wake the Water」活動慶祝女性
Athleta 是一家女性運動服飾品牌，同時亦是認證 B 型企業，於其創立地三藩市舉辦一場國際婦女節活動，名為「Wake the Water」——這是一項晨曦冷水浸浴體驗，旨在讓女性透過一次集體勇氣與連繫的行動聚首一堂，同時直接支持本地女孩計劃。
透過與由女性創立的 Ocean Beach Plunge Club 合作，這項晨曦冷水浸浴體驗邀請灣區女性參與一場有嚮導帶領的海岸步行，其後一同在三藩市灣進行冷水浸浴。每有一位女性參與，Athleta 便會捐出 250 美元予 Girls on the Run Bay Area，總捐款金額最高可達 50,000 美元。
當日早上亦設有海灘聚會，供應多間由女性創立的本地商戶產品。
英文原文
Athleta, a women's performance apparel brand and certified B Corp, hosted an International Women's Day event in its hometown of San Francisco called 'Wake the Water' — a sunrise cold plunge experience designed to bring women together in a collective act of courage and connection while directly supporting local girls' programs.
In partnership with the female-founded Ocean Beach Plunge Club, the sunrise cold plunge experience invited Bay Area women to participate in a guided shoreline walk followed by a shared cold-water immersion in the San Francisco Bay. For every woman who took part, Athleta committed to donating $250 to Girls on the Run Bay Area, with a total contribution of up to $50,000.
The morning also included a beachside gathering featuring offerings from several female-founded local businesses.
- 來源
- Trend Hunter
- 發布
- 2026-03-09
- 品類
- Activism
- 出處
- gapinc