具社交支持性的聖代宣傳
Baskin-Robbins Sundae Scaries宣傳於週日進行
Baskin-Robbins Sundae Scaries Campaign 宣布推出，作為一項具社會支持意義的雪糕計劃，旨在將一個口語化詞語，轉化為更具正面意義的表達。此活動將令品牌於今年 8 月，每逢星期日售出的每份聖代，捐出一美元，予 Baskin-Robbins Joy in Childhood Foundation，此基金會支援面對飢餓或疾病困擾的兒童。此活動亦配合另一項計劃——顧客於結帳時捐出一美元，即可獲得一張買一送一雪糕球優惠券，供未來到訪使用。
品牌行銷及餐飲副總裁 Nicole Boutwell 就 Baskin-Robbins Sundae Scaries Campaign 表示：「在 Baskin-Robbins，我們相信，即使是最微小的喜悅時刻，也能帶來意義深遠的影響。『星期日聖代』所捐出的一美元，將人們普遍共鳴的『星期日恐慌』時刻，轉化為讓顧客既能享用美味聖代、同時協助推動基金會使命——支援全國各地兒童及家庭——的機會。」
英文原文
The Baskin-Robbins Sundae Scaries Campaign has been announced as a socially supportive ice cream initiative that aims to transform a colloquial term into something more positive. The campaign will see the brand donating $1 from every sundae it sells on Sundays this August to the Baskin-Robbins Joy in Childhood Foundation that will support children facing hunger or illness. The campaign will be supported by an additional initiative where customers can donate $1 to receive a buy-one-get-one-free scoop coupon at checkout for use on a future visit.
Vice President of Brand Marketing and Culinary Nicole Boutwell commented on the Baskin-Robbins Sundae Scaries Campaign saying, "At Baskin-Robbins, we believe even the smallest moments of joy can make a meaningful impact. $1 from Sundaes on Sundays transforms a relatable Sunday Scaries moment into an opportunity for guests to enjoy a delicious sundae while helping further the Foundation's mission to support children and families across the country."
- 來源
- Trend Hunter
- 發布
- 2026-07-31
- 品類
- Charity
- 出處
- qsrweb, order.baskinrobbins