K-Pop 奢華時裝代言人
Guess 起用 Stray Kids 成員 Hyunjin 擔任品牌代言人
Guess 委任全球知名 K-pop 組合 Stray Kids 成員玄辰為其最新全球品牌代言人。這位藝人為品牌帶來的首個全球廣告活動，於 Guess 及 Guess Jeans 兩個品牌同步推出。
玄辰以其極具魅力的舞台氣場及多面向的創造力聞名。Guess 與這位 Stray Kids 成員的合作，引入了公司所稱的「Modern Heritage」精緻時尚概念。這套設計理念，將經典美式牛仔剪裁——如直筒牛仔褲、牛仔恤衫及間條 T 恤——與當代態度融合。
玄辰將領銜全球廣告活動，並擔任品牌核心計劃的主角，透過一套既致敬品牌過去、亦銳意推陳出新的視角，協助塑造 Guess 的下一個篇章。此次發布的系列現已於全球發售，並恰逢 Guess Jeans 全新旗艦店近日於洛杉磯 Melrose Avenue 開幕。
英文原文
Guess has named Hyunjin, a member of the globally renowned K-pop group Stray Kids, as its newest Global Brand Ambassador. The performer's first worldwide campaign for the brand launched simultaneously for both Guess and Guess Jeans.
Hyunjin is recognized for his magnetic stage presence and multidimensional creativity. Guess' partnership with the Stray Kids member introduces a refined fashion concept that the company calls 'Modern Heritage.' This vision blends classic American denim silhouettes — like straight-fit jeans, denim shirts, and striped tees — with a contemporary attitude.
Hyunjin will lead worldwide campaigns and headline key brand initiatives to help shape the next chapter of Guess through a lens that honors its past while pushing toward new expressions. The collection featured in the launch is available globally and coincides with the recent opening of a new Guess Jeans flagship store on Melrose Avenue in Los Angeles.
- 來源
- Trend Hunter
- 發布
- 2026-03-09
- 品類
- Celebfashion
- 出處
- billboard