電影感咖啡店飲品系列
這項 Starbucks 宣傳活動慶祝《穿 Prada 的惡魔 2》上映
Starbucks 推出這項新活動，以慶祝《穿 Prada 的惡魔 2》上映，為影迷提供一系列以電影角色為靈感的飲品供其品嚐。
活動聚焦於一份於指定 Starbucks 門店供應的隱藏菜單，包括 Miranda's Signature Order、Andy's Cappuccino、Nigel's Go-to Doppio 及 Emily's Fave Iced Chai。這些飲品可透過 Starbucks 應用程式訂購，預計有助為即將於 2026 年 5 月 1 日起於全國戲院上映的電影造勢。影迷亦可前往紐約帝國大廈內的 Starbucks Reserve 分店，購買限量版《Runway》雜誌，向這個電影系列致敬。
Starbucks 全球營銷高級副總裁 Erin Silvoy 談及與《穿 Prada 的惡魔 2》合作的新活動時表示：「自首部電影起，Starbucks 一直是《穿 Prada 的惡魔》世界的一部分。我們很高興能再次將這份聯繫呈現出來，讓影迷有機會重新走進那個時刻——由他們每日的一杯咖啡開始。」
英文原文
This new Starbucks campaign has been introduced in celebration of the premiere of The Devil Wears Prada 2 to provide fans with a series of beverages to try out that are inspired by the characters from the film.
The campaign puts a focus on a secret menu for fans to order from at a participating Starbucks location, which includes Miranda's Signature Order, Andy's Cappuccino, Nigel's Go-to Doppio and Emily's Fave Iced Chai. The drinks can be ordered via the Starbucks app and are expected to help drive publicity for the movie, which will hit theaters nationwide starting May 1, 2026. Fans will also be able to visit the Starbucks Reserve location in the Empire State Building in New York City to pick up limited-edition copies of Runway Magazine as a nod to the film series.
Senior Vice President of Global Marketing Erin Silvoy spoke on new Starbucks campaign with The Devil Wears Prada 2 saying, "Starbucks has been part of The Devil Wears Prada universe since the original film. We’re excited to bring that connection to life again, giving fans a way to step into the moment – starting with their daily coffee.”
- 來源
- Trend Hunter
- 發布
- 2026-04-21
- 品類
- Celebfashion
- 出處
- about.starbucks, starbucks