以體育為核心的會員計劃
全新版「myAcademy Rewards」計劃支援信用卡連結
「myAcademy Rewards」計劃是一個經升級的零售忠誠計劃，將免費會籍層級，與一張旨在推動獎勵累積方式的聯名信用卡結合為一。此系統整合實體店、網店及應用程式的活動記錄，讓會員得以跨渠道查閱優惠、追蹤獎勵，並兌換福利。
此計劃的獨特之處，在於將信用卡定位為核心的獎勵累積工具。持卡人於店內消費時，可享有日常折扣，並可透過其他外部消費賺取額外獎勵——這些福利均直接存入單一賬戶，而非分別發放。
此計劃包含基本福利，例如註冊優惠、生日禮遇及達成里程碑的積分獎勵，並配合與信用卡使用掛鈎的額外福利，例如更高的積分率及免運費服務。
本質上，這項全新「myAcademy Rewards」計劃，設計旨在將顧客忠誠度，推向持續性的消費行為，而非單次獨立交易。
英文原文
The ‘myAcademy Rewards’ program is an updated retail loyalty program that combines a free membership tier with a connected credit card designed to drive how rewards are earned. The system integrates in store, online and app activity, with members able to access offers, track rewards and redeem benefits across channels.
What makes the program distinct is its positioning of the credit card as the core earning tool. Cardholders receive everyday discounts on store purchases and earn additional rewards on outside spending, with those benefits deposited directly into a singular account rather than issued separately.
The program includes baseline perks such as a sign up offer, birthday rewards and milestone-based credits, with added benefits tied to card usage like higher earning rates and free shipping.
In essence, the new 'myAcademy Rewards' program is designed to nudge loyalty toward ongoing spending behavior rather than isolated transactions.
- 來源
- Trend Hunter
- 發布
- 2026-05-11
- 品類
- Creditcrunch
- 出處
- chainstoreage, academy