無酒精機能雞尾酒
Emergen-C 夏季聯乘 Carl Radke 的 Soft Bar
Emergen-C 與《夏日之家》（Summer House）明星 Carl Radke 的 Soft Bar 合作，推出「Drink of the Summer」，主打兩款融入品牌 Multi-Benefit Support 配方的招牌無酒精雞尾酒。「Hello Summer」將 Emergen-C 橙味，與柑橘植物成分及自家製富士蘋果梳打水結合；「Stay A While」則將 Emergen-C 覆盆子味，配以莓果糖漿、無酒精烈酒及羅勒，帶來以莓果風味為主導的餘韻。
此次推出，正回應市場對機能性飲品日增的需求——65% 美國消費者每兩星期至少飲用一次此類飲品，Z 世代此比例更高達 80%。此品嚐體驗將於 8 月 11 日，率先於 Radke 位於布魯克林的無酒精雞尾酒概念店 Soft Bar 登場，賓客更可獲贈食譜，於整個夏季自行在家重現這些飲品。
Emergen-C 展示出免疫支援品牌，如何能透過與具文化影響力的人物及品牌合作，將業務延伸至粉劑包裝以外的領域。
英文原文
Emergen-C has partnered with Summer House star Carl Radke's Soft Bar to launch the 'Drink of the Summer,' featuring two signature mocktails infused with the brand's Multi-Benefit Support formula. 'Hello Summer' blends Emergen-C Orange with citrus botanicals and house-made Fuji apple soda, while 'Stay A While' pairs Emergen-C Raspberry with berry syrup, rum-free spirits and basil for a berry-forward finish.
The launch responds to growing demand for functional beverages, with 65% of U.S. consumers drinking them at least every two weeks, rising to 80% among Gen Z. The tasting experience debuts August 11 at Soft Bar, Radke's Brooklyn-based non-alcoholic cocktail concept, with guests receiving recipes to recreate the drinks at home throughout the summer season.
Emergen-C shows how immune-support brands can extend beyond powder packets through experiential partnerships with culturally relevant people and brands.
- 來源
- Trend Hunter
- 發布
- 2026-08-06
- 品類
- Celebproducts
- 出處
- businesswire, soft-bar