平價書籍零售項目
SHEIN x Alibris 合作迎合 Z 世代對書籍的興趣
SHEIN x Alibris 為 SHEIN Marketplace 引入更豐富的圖書選擇，讓消費者能夠接觸超過 100,000 個書目，涵蓋浪漫、奇幻、懸疑、非小說類及青少年文學等眾多熱門類型。
這系列亦提供價格實惠的教科書，將此平台定位為一個同時服務休閒讀者及追求實用、高性價比資源的學生的目的地。隨著日後陸續加入更多 Alibris 書目，此系列規模將持續擴充。
近期一項「SHEIN Marketplace 美國調查」訪問了超過 11,000 名成年人，結果顯示大眾對閱讀的興趣持續不減，三分之一受訪者表示自己每日或每週閱讀書籍。」這一結果，反映出實體印刷文化正顯著復甦，這在很大程度上，是由 Z 世代的積極參與所推動。此外，「浪漫類型排名為最受歡迎的類型，緊隨其後的是奇幻及懸疑類。」
英文原文
SHEIN x Alibris introduce an expanded literary offering to the SHEIN Marketplace, providing shoppers with access to more than 100,000 book titles across a wide range of popular genres, including romance, fantasy, mystery, non-fiction, and young adult.
The selection also features affordable textbooks, positioning the platform as a destination that serves both recreational readers and students seeking functional, cost-effective resources. The assortment will continue to grow in the coming months as additional Alibris titles are added.
Findings from a recent "SHEIN Marketplace U.S. survey of more than 11,000 adults highlight sustained interest in reading, with one-third of respondents reporting that they read books daily or weekly." The results reflect a notable resurgence in print culture, driven in large part by Gen Z engagement. Moreover, "romance ranked as the most preferred genre, followed closely by fantasy and mystery."
- 來源
- Trend Hunter
- 發布
- 2025-11-13
- 品類
- Books
- 出處
- prnewswire