幽默橄欖油宣傳活動
Graza 推出名為「Seriously Serious」的全國品牌宣傳活動
Graza 推出的「Seriously Serious」活動，以幽默且帶點荒誕感的電視廣告，突顯品牌橄欖油生產背後一絲不苟的品質標準，同時推出全新蛋黃醬產品系列——包括 Original Mayo、Fancy Mayo 及 Garlic Aioli。此活動由廣告公司 nice&frank 合作打造，Elliott Power 執導。
「Seriously Serious」由多個不同場景組成——由一對雙胞胎試食 Graza 各款產品，到收成場景與品牌嚴謹配方研製過程並置呈現。舉例而言，為研製出最終版蛋黃醬配方，Graza 開發了超過 150 個蛋黃醬配方，測試了 22,500 個樣本，方推出最終的三款產品。
本質上，「Seriously Serious」活動旨在以輕鬆、自我調侃的語調，暗中呼應品牌對完美近乎執著的追求。
英文原文
The 'Seriously Serious' campaign by Graza uses humor and slightly absurdist television spots to highlight the meticulous quality standards behind the brand's olive oil production while simultaneously introducing a new line of mayonnaise products — including Original Mayo, Fancy Mayo, and Garlic Aioli. The campaign was created in partnership with advertising agency nice&frank and directed by Elliott Power.
'Seriously Serious' is composed of different scenarios — from a pair of twins testing spoonfuls of Graza's products to harvest scenes that juxtapose the brand's intensive formulation process. For instance, in order to reach the final mayo formulations, Graza developed over 150 mayo formulas and tested 22,500 samples before introducing the final three products.
In essence, the 'Seriously Serious' campaign aims to deliver a playful, self-aware tone that winks at the brand's own obsession with perfection.
- 來源
- Trend Hunter
- 發布
- 2026-04-02
- 品類
- Humor
- 出處
- roastbrief.us