香氛噴霧廣告牌
goodwipes 的 Scentsational Summer 廣告牌每 30 秒釋放一次香氣
goodwipes 提供可沖散的香氛濕紙巾，備有玫瑰水及乳木果可可等口味，尚未親身體驗過的消費者，只需走在洛杉磯 Abbott Kinney Boulevard 上，尋找品牌 Scentsational Summer 活動旗下一塊色彩繽紛的廣告牌即可。這些多感官廣告每隔 30 秒便會自動釋放一款 goodwipes 主打香氣，隨著氣味變化，畫面創意亦會同步轉換。
香氣是行銷領域中其中一項最強大、卻最未被充分善用的工具，其獨特之處在於能夠繞過理性思考、直接喚起情感，令其能夠打開人們對新可能性的接受度，將品牌體驗深深烙印於腦海之中，即使當下時刻已過，亦能創造出單憑視覺元素無法複製、與感官緊密連結的持久記憶。
除了廣告牌之外，goodwipes 亦每週設立 Scentsational Summer Sniff & Sample 期間限定攤位，藉此接觸品牌新客群，並與其社群建立連結。
英文原文
goodwipes offers flushable scented wipes in varieties like Rosewater and Shea-Coco, and those who have yet to experience them only need to walk along Los Angeles' Abbott Kinney Boulevard and look for a colorful billboard from the brand's Scentsational Summer campaign. These multi-sensory ads automatically release a featured goodwipes scent every 30 seconds, and as the scents change, so does the creative to match.
Scent is one of the most powerful and underutilized tools in marketing, with its unique ability to bypass rational thought and evoke emotion, making it capable of opening people to new possibilities, anchoring a brand experience in the mind long after the moment has passed, and creating the kind of lasting, sensory-linked memory that no visual cue alone can replicate.
Beyond the billboard, goodwipes is setting up weekly Scentsational Summer Sniff & Sample pop-ups to engage newcomers to the brand and connect with its community.
- 來源
- Trend Hunter
- 發布
- 2026-07-09
- 品類
- Billboards
- 出處
- adsoftheworld