無屏幕用餐挑戰
Chick-fil-A 獎勵放下手機用餐的顧客
位於馬里蘭州 Towson Place 的 Chick-fil-A 分店，推出「Cell Phone Coop Challenge」手機寄存挑戰——顧客只需將手機存放於指定的白色寄存盒內，於堂食用餐期間不使用手機，即可獲贈一杯免費雲呢拿雪糕筒作為獎勵。參加者於用餐開始時向店員索取寄存盒，用餐完畢後通知店員，即可領取獎賞。
此概念最早由 Brad Williams 於 2016 年提出——他是佐治亞州兩間 Chick-fil-A 分店的業主兼營運者，創建此手機寄存盒，旨在鼓勵用餐者之間的連結交流。在 Chick-fil-A 確認此並非全國性計劃後，馬里蘭州這間分店重新推行此活動。
隨著屏幕疲勞感日益加劇，此類活動展示出餐廳營運者如何能運用簡單、低成本的誘因，鼓勵顧客建立更具意義的實體互動體驗。
英文原文
A Chick-fil-A location in Towson Place, Maryland, introduced the 'Cell Phone Coop Challenge,' which rewarded customers who stored their phones in a designated white box for the duration of their dine-in meal with a free vanilla ice cream cone. Participants ask a team member for the coop at the start of their meal and notify staff when they are finished to claim the reward.
The concept originated in 2016 with Brad Williams, an owner-operator of two Chick-fil-A locations in Georgia, who created the coop to encourage connection among diners. The Maryland location revived the initiative after Chick-fil-A confirmed it was not a nationwide program.
As screen fatigue continues to grow, activations like this show how restaurant operators can use simple, low-cost incentives to encourage more meaningful in-person experiences.
- 來源
- Trend Hunter
- 發布
- 2026-06-11
- 品類
- Newventures
- 出處
- independent