沙威瑪主題餐廳圖騰柱
KFC 透過圖騰柱宣傳其全新沙威瑪菜單
KFC 透過一項活動，將品牌標誌性的餐廳圓柱形招牌，實際改造成可運作的巨型旋轉烤肉架，藉此在西班牙推出全新döner 系列菜單。此舉透過與創意廣告公司 PS21 合作得以實現。
作為此項計劃的一部分，位於部分人流量高的 KFC 門店的高聳圓柱形招牌結構，被改造為高 12 米、重 1,200 公斤的旋轉烤肉架，其外觀及旋轉方式模仿傳統土耳其烤肉的樣貌。這項戶外宣傳活動，是döner 系列菜單推出的核心元素，這些特製招牌裝置以極度逼真的表面處理，呈現出品牌招牌炸雞的質感。
此活動同時輔以由 Oriental Films 製作的視聽內容，將這個概念延伸至電視、數碼平台、戲院及戶外媒體。
英文原文
KFC has introduced its new döner menu in Spain through a campaign that physically repurposes the brand’s iconic restaurant totems into functioning, giant-scale kebab rotisseries. This was made possible through a collaboration with creative agency PS21.
As part of this venture, the tall, cylindrical signage structures at select high-traffic KFC locations were repurposed into 12-meter-tall, 1,200-kilogram rotating spits designed to mimic the appearance and motion of a traditional kebab roaster. This out-of-home activation serves as the central element of the döner menu launch, with the custom-built restaurant totem installations featuring a hyper-realistic finish that evokes the texture of the brand’s signature fried chicken.
The campaign is accompanied by an audiovisual component, produced by Oriental Films, which extends the concept across television, digital platforms, cinema, and outdoor media.
- 來源
- Trend Hunter
- 發布
- 2026-03-31
- 品類
- Billboards
- 出處
- foodbeast